Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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It's Model report refresh day!
It's the 3rd of the month which means everyone with Predictive has a Model report with updated metrics based on activity back in August (remember, the model predicts likelihood of an opportunity opening in 90 days). At 6sense, our metrics are basically the same as the month before. Our baseline increased from 1.72% to…
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Take "No 6QA left behind" seriously, not literally
If you've been around these parts long enough, at some point you've probably heard some 6sensor use the phrase "No 6QA left behind." It originated several years ago when we realized even we weren't working all of our 6QAs. We dug into the reasons why and began an initiative inspired by the "No Child Left Behind" law that…
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Can Happy Model Metrics Refresh Day wait until after the holiday?
It's probably going to have to! Apologies for posting this in the late afternoon before a four-day weekend, but it is the 3rd of the month which means everyone's Model metrics refreshed. More than that, though, the visual of the Model metrics report has changed as well. The report essentially shares the same information,…
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Art of B2B: How to talk to Sales about the Model report
In this other article, I explain why you should share the Model report with your sales team every single month. Here, I'll let a 12-minute video suggest what you should say to Sales when introducing the model and the Model report to them for the first time.
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Happy Model Refresh Day to all who celebrate!
It's the 3rd of the month, which means your Model report should be refreshed to include accounts where 6sense detected activity in June (90 days ago). Even if the metrics haven't changed much, it is good to reinforce month after month for Sales especially, why the odds will be in their favor if they focus on in-market…