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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Hi, Has anyone got experience of connected two 6sense instances (not multiple models) into a single MAP/CRM? Would be great to hear some of the benefits and pitfalls around this - our use case is for different BUs within the same organisation that each has very different audiences. TIA!
Customers subscribed to our Advanced Package, which includes the predictive model, benefit from accessing data that illustrates the progression of accounts in their targeted buyer's journey for their prioritized product(s). Within our extensive customer base at 6sense, numerous organizations have found value in utilizing…
Hi everyone — Grace here from the 6sense Customer Marketing Team! 🤩 This morning, we had an AWESOME Customer Story Hour (formerly Customer Community Circle) featuring Peter MacArthur from Qualtrics. Here are the takeaways from Peter's discussion: ✔️Good data in equals good data out. Spend time on the taxonomy. ✔️Who you…
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In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…
Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, will delve into the latest insights from the 2025 B2B Buyer Experience Report. Don’t miss the surprising truth from 4,000 B2B buyers about GenAI, research, and what actually drives deals — and, most importantly, what it…