Share Your Ads for Creative Feedback! (September 2023)

Hi @Pinnacle Marketing--sharing feedback on the ads below!

https://us.v-cdn.net/6036580/uploads/LI4IJPLXD380/microsoftteams-image-2810-29.png

• The full-bleed imagery works nicely here in terms of the copy still being readable--you've done a nice job making the image dark enough and the copy bright/light enough for strong contrast. But the full-bleed effect, in tandem with the fact that the man has his back turned toward the camera, is making the photo hard to parse. It's also hard to tell what the man is doing or how it's contextually relevant to the value prop. I'd try instead one of these approaches:

--Remove the image entirely and rely only on strong color contrasting (with a dark blue background).

--Choose a similar image but with a person staring toward the camera with a relaxed and friendly expression. Consider making the photo a cut-out rather than full-bleed.

• It looks like you have room to make the copy a bit bigger, which I would recommend doing. Generally speaking, the larger the copy the better, and you have plenty of room to play with.
• A small change that could help make the messaging more compelling is adding second-person voice. "Protect your assets. Limit your income tax. Optimize your earnings."
• The boxes around the copy are interesting, but a little busy for a display ad. I'd consider removing this graphical element so the copy is standalone. You could also try this in an A/B testing environment to see what works better.
• I'd include a CTA. There's some debate about this, but we generally find that CTA-free copy only works on leaderboards (when said copy is actionable enough to serve as a de facto CTA).

https://us.v-cdn.net/6036580/uploads/VS3SVCKYMAGC/microsoftteams-image-2811-29.png

• The image you've selected is nice, but too dominant in the composition. The copy/value prop should always be the focal point. I'd make the photo smaller and the copy larger.
• The copy formatting is a bit too busy, making it hard to take in. You move between all caps and not, white and gold, and different font sizes. You can get away with one of these effects for texture, but all of them simultaneously is visually overwhelming.
• You could also streamline this copy a bit and just say, "If you could shelter $100-200K from taxes, would you?"
• I'd again consider adding a CTA button.

Hope this helps! Let me know if you have any other questions.

Hey @aislingkeogh Our senior PM Barclay has responded with feedback. Don't hesitate to let us know if you ever have any other questions!