🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey

The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here.

ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the latest insights from the 2025 Global B2B Buyer Experience Report. Don’t miss the surprising truth from 4,000 B2B buyers about GenAI, research, and what actually drives deals — and, most importantly, what it means for your revenue strategy.

What you’ll learn:

• How buyers are using LLMs in their purchasing process
• The role of vendor content in the buying journey
• Key findings on buyer behavior and preferences
• Startling insights about how and when wins actually happen

Explore the report, key takeaways, and additional deep dive reports here.

Let us know your thoughts/questions about the session in the comments!