Best Practices for Email Nurtures

Zack Hunter
Zack Hunter Posts: 10 ✭✭✭✭
in All Discussions

How are organizations leveraging 6Sense for email nurtures? Aside from messaging aligned to buying stages, how else can 6Sense be used for email nurtures to increase engagement?


What has worked well? What hasn't worked well?


Is there any qualification criteria that organizations are using for their nurture campaign such as a behavioral based trigger?

Tagged:

Comments

  • Rawan
    Rawan Posts: 17 6senser

    Hey Zack! Here are a couple of email nurture examples some of our customers are creating!


    X customer used 6s to generate a targeted segment to use for an email nurture play where they wanted to target low-engagement accounts. These are accounts that have NEVER opened an email before and have been sitting in their database for > 4 months. Completely dead list. The email program launched and traditionally they see a 1-2% open rate. This program to date has already shown a 450% increase with a 9.5% Open Rate!


    X customer was looking to create nurture email campaigns based on low engagement grades. They easily created a segment within 6sense and filtered by contact engagement grade of High, Moderate, or Weak.

  • charlotte.spangler
    charlotte.spangler Posts: 59 ✭✭✭✭✭

    We are also looking into creating nurtures based on keyword research by building Hubspot lists based on segments in 6sense

Upcoming Events

  • BREAKTHROUGH 2026: The Agentic GTM Conference

    Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

  • Special Edition RevLabs Live: Agentic GTM That Makes Sense

    About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…

  • 2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers

    Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…

Categories