Playbook: Intelligent Workflows (IWF) for Marketing

Intelligent Workflows (IWF), is the latest innovation from 6sense that allows you to seamlessly run targeted, personalized, omni-channel campaigns and manage data across systems of record — no more manual busywork (hooray!)  

If you’re a marketer looking for inspo on what you can do with IWF, then you’ve come to the right place. In the guide attached, you’ll find a summary of eight key marketing plays, along with details around what the play is, when you should run it, and the outcomes it should drive. 🔥 Tip: You’ll find pre-built templates for most of these plays right in-app!   

Here are the eight plays at-a-glance: 

Audience Workflows (Evergreen + Point-in-Time): 

Drive Brand Awareness 

• Target white-space accounts to generate inbound web traffic. 
• Retarget across channels throughout the buyer journey.

Competitive Takeout 

• Target accounts researching competitors. 
• Focus on renewals within 90 days and prospects in late-stage evaluations. 

Keyword Intent Nurture 

• Deliver tailored content based on keyword intent. 
• Align messaging across MAP, ads, and channels. 

Automated Outbound Prospecting 

• Automate outreach, lead qualification, and follow-ups. 
• Free up BDRs to focus on high-value activities. 

Full-Funnel Omni-Channel Campaigns 

• Engage prospects across all buying stages with if/then logic. 
• Align GTM strategy with the buyer's journey for better efficiency. 

Event Attendance & Follow-Up 

• Use decision logic to invite and follow up with prospects. 
• Drive higher event attendance and post-event conversions. 

Create New Accounts & Purchase New Contacts 

• Automatically create CRM accounts from ad engagement. 
• Purchase new leads and sync to CRM or MAP for nurture. 

Data Workflows: 

Enrichment on Autopilot 

• Real-time and scheduled enrichment of CRM and MAP. 
• Ensure accurate data, better connect rates, and scalable prospecting. 

And the good news is, if you’re a 6sense ABM customer, Intelligent Workflows is included with your package!

🎉 We’re rolling it out across all customer instances now, so if you don’t see it yet, hang tight! It’ll be live for everyone by May 8. 

Ready to dig into all the plays you can launch with Intelligent Workflows? Check out the PDF.