Web personalization with 6sense and Pardot

Romain Tourneau
Romain Tourneau Posts: 1 ✭
edited April 2023 in All Discussions

Hi all,

I was wondering if it is possible to use 6sense data and segments via Pardot to personalize webpages.

I've seen the partnership with mutiny and another company for this but I wonder why it wouldn't be possible with Pardot since it's integrated.

Thanks to share your experience if you have some

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Comments

  • Ash Lojko
    Ash Lojko Posts: 4 6senser

    Hi Romain,

    Ash here from the 6sense SC team! After doing some research on Pardot Dynamic content, it appears you can serve up more personalized web pages using fields from Pardot. And since you're integrated with 6sense you could use the Segment name field that can be pushed via Orchestration (push segment name) to the Pardot platform; Using logic like "when field equals segment name XYZ, show content XYZ."

    Assuming you have access to Pardot Dynamic content this workflow should do the trick, but feel free to write back here with any other considerations at play.

    Cheers, Ash

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