What happens to an account buying stage when opportunities are opened, won and/or lost?

Maham Shaikh · August 2024

Hi all!

My team has been digging into 6sense reporting more lately and want to understand what happens to the buying stage once an opportunity is opened, progresses and then is won/lost. I thought that once an opportunity is opened it tends to fall out of 6QA but looking at a list of accounts of open opportunities in SI, it indicates that they can still be 6QA even when an opportunity is open. I assume that they maybe fall out after they pass the 60 day timeline for a 6QA?

I am trying to better how the full funnel works. What happens once an opportunity is opened? What about when it's lost or won? When would an account re-6QA after an opportunity has been won? Let me know if I am getting too deep in the weeds here!

Best,

Maham

sidneygomez · August 2024

Hey @Maham Shaikh,

Thanks for the question! LOVE that you're doing these audits and honing in on your 6QAs. Have you by chance taken a look at this article yet?

https://support.6sense.com/knowledge-base/4410329849619-6sense-qualified-accounts-6qa/#configure-6qa

If you have and are still seeing some discrepancies, I'd recommend connecting with your CSM to do an audit of your relevant opportunity mapping and take a deeper look into your 6QA customizations.

Check out some ways we've configured our 6QA for even more flexibility and diligence on what is qualifying:

https://revcity.6sense.com/home/discussion/467/6sense-for-6sense-why-we-use-the-custom-6qa-at-6sense

Hope this helps!

Sidney

Maham Shaikh · August 2024

Thanks so much Sidney! This is really helpful. I will check out these resources to learn more about the 6QA definition and funnel.

What happens to an account buying stage when opportunities are opened, won and/or lost?

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