🎥 Rethinking the Role of Sales in the Age of the Empowered Buyer: Webinar Recap & Recording

Victoria Squire
Victoria Squire Posts: 22 6senser
in All Discussions

6sense latest research, Out of Sight, (Almost) Out of Time, shows that buyers educate themselves on B2B solutions — and make crucial vendor selections — long before they ever speak to a vendor sales rep. What does this mean for revenue teams?

Listen to this webinar session to hear, 6sense Head of Research & Thought Leadership, Kerry Cunningham (@Kerry), and HubSpot’s former SVP of Revenue Operations, Sid Kumar, discuss:

  • The changing role of sales as buyers take control of their journey
  • Ways to identify and engage with accounts before they contact you
  • HubSpot’s approach to delivering value at any stage of the customer journey
  • Leveraging content and communities to influence buyers

Please feel free to leave a comment with your thoughts or ask any questions!

Here's the recording:

https://6senseinc.wistia.com/medias/2poxkbh7za

Comments

  • Kerry
    Kerry Posts: 189 6senser

    The empowered buyer. Buyers in B2B have been empowered so that they believe they can pick a vendor before talking to them. That's just the world we live in now (and have lived in for years now). What are we going to do now? We get into it in this session?

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