Metric Monday: How Many Contact Attempts Do BDRs Make?

We surfaced a ton of insights from our BDR survey earlier this year - one of them being the number of touches (email, phone, social, etc) per lead individual BDRs make before giving up and moving on.

BDRs reported that they are making approximately 17 attempts per contact, with a relatively even spread among social touches, calls, and emails. 

With BDRs reaching out to around 6 contacts per account, they are making over 100 contact attempts per account (16.7 attempts per contact x 6 contacts) to identify an opportunity. This is a significant investment!

You can find more insights like these in our 2024 BDR Report & Benchmark. As always, please let us know if you have any questions!

@Kerry @Dan Hieb