Metric Monday: How Many Contact Attempts Do BDRs Make?

saraboostani
saraboostani Posts: 395 6senser
in Research Road

We surfaced a ton of insights from our BDR survey earlier this year - one of them being the number of touches (email, phone, social, etc) per lead individual BDRs make before giving up and moving on.

BDRs reported that they are making approximately 17 attempts per contact, with a relatively even spread among social touches, calls, and emails. 

Touches Per Cadence.png

With BDRs reaching out to around 6 contacts per account, they are making over 100 contact attempts per account (16.7 attempts per contact x 6 contacts) to identify an opportunity. This is a significant investment!

You can find more insights like these in our 2024 BDR Report & Benchmark. As always, please let us know if you have any questions!

@Kerry @Dan Hieb

Tagged:

Comments

  • Kerry
    Kerry Posts: 188 6senser

    This is a great trend. I'm interested to know how our customers compare.

Upcoming Events

  • BREAKTHROUGH 2026: The Agentic GTM Conference

    Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

  • Special Edition RevLabs Live: Agentic GTM That Makes Sense

    About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…

  • 2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers

    Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…

Categories