Wednesday Wisdom: NEW Report Release 🎉 - 2024 B2B Buyer Identification Benchmark

It's a very happy Wednesday Wisdom today because 6sense Research has just released a new benchmark report! This report is all about how teams are identifying buyers and prioritizing their efforts. The benchmark is based on the practices of over 500 B2B professionals and covers:

• Form-fill rates
  • What's the average? What does and doesn't impact it?
• Go-to-market strategies
  • How many teams are doing ABM, inbound, outbound?
• Buying Group Visibility
  • Do teams recognize when they received multiple leads from the same account? If so, do they prioritize them?
• Data and tools used to identify accounts and contacts 
  • Which tools and data sources are teams using to select the best accounts and contacts?
• Buying signal utilization
  • Large buying teams generate a sea of signals across nearly two dozen channels. How many of these channels are marketers accessing?
• Challenges in signal mix optimization
  • What obstacles do marketers face when striving to optimize their use of buying signals?
• Marketing budgets
  • What proportion of annual revenue is allocated to marketing initiatives, and what factors influence this allocation?

and much more! If you're interested in any of the topics above in particular, just click on their links to jump straight to that section in the report, or, click the link below to start from the top! 😊

@Kerry