People Clicked vs People Responded
What is the definition of 'responded' to an email and how does it differ from 'clicked'? In my engagement report it has people listed differently but when I look them up in my MAP they all just clicked on the email.
Comments
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Hello shastert,
Thank you for your question!
The exact difference between these activities will depend on how your MAP activities are currently mapped. If you are using Data Taxonomy you can review this by going to Settings > Data Taxonomy and searching for the activity in question to see what the source activity from your MAP is and how it is being mapped.
If you are not using Data Taxonomy or still have questions please open a support ticket and someone from our support team can look into the source activities from your MAP that correspond to those shown in your screenshot.
All the best,
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Thanks for the response. I'm in Data Taxonomy and I can see/edit campaigns but I need to get a level deeper where the definitions of the activities live. Where do I define what a click is or what responded is?
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