Email Content and Campaign Best Practices

Curious about the best way to make your Conversational Email content stand out and convert conversations into opportunities? Check out this guide on best practices for email content and campaign optimization.

In it you'll find:

• What makes an email convert (based on a year of data!)
• What makes an email stand out (spoiler alert: personalization!)
• What makes a good campaign (it's all about your messaging)

We've also included a lot of great examples of compelling subject lines, CTAs, message length, imagery, greetings and signatures. And of course, what to name your AI Assistant. This is practical stuff!