6sense & LeanData Integration

The 6sense partner integration with LeanData offers account level enrichment and routing that utilizes 6QA and predictive scoring natively in LeanData. Eligible joint customers can automatically identify, enrich, and route high-intent accounts to the right revenue team member and ensure accounts are prioritized effectively to guide next best actions.  

Mutual customers with 6sense Orchestrations and 6sense Advanced subscriptions can leverage features in the integration.  

6sense & LeanData: Better Together

Challenges

70% of buyer decision-making research happens online. Navigating through a sea of anonymous buyer intent signals is hard. Orchestrating the right account-based plays even harder. 

Implications

Sales inefficiency, decreased speed-to-action, mistimed engagements, poor customer experiences.

Solution

Leverage the LeanData and 6sense integration to expertly target, prioritize, and engage high-value accounts when they’re ready to buy. 

How It Works

Drag-and-drop the 6sense Intent Trigger node and 6sense Account Enrich node into your Account Routing graph to surface the hottest accounts to your reps, with all the information they need to book a meeting.*

Benefits

• Automated account-based motions
• Laser-focused revenue teams
• Accelerated pipeline
• Personalized customer experiences

LeanData & 6sense Integration - Features

1. 6sense Account Intent Trigger Nodes (New Intent & Updated Intent)

Trigger Account Routing when a new or updated account in Salesforce meets your specific 6QA conditions. 

2. 6sense Account Enrich Node

Enrich account records real-time with 6sense account enrichment data in Account Routing.

LeanData & 6sense Integration - Use Cases

1. Intent-Based Account Routing

• Route Accounts Based on Intent Score, Buying Stage, Profile Fit, & other 6sense AI insights.
• Notify Owner of Intent Spikes: Notify reps to reach out when their dormant Accounts show a spike in Intent
• Act Fast on High Intent Accounts: Set Intent SLAs & reminders to nudge reps to follow up when Accounts are hot
• Dynamic Territories: Recycle low fit, low intent accounts back to nurture & away from reps’ territories to ensure their books are filled with Accounts that are likely to book a meeting 

2. Real-Time Account Enrichment

• Contextual Notifications: Ensure reps have all the information they need for prospecting Accounts to save them time
• Drive Accurate Routing: Fill in key missing data that dictates who the right sales owner should be, such as company size
• Expedite Processing: Ensure high-intent accounts are enriched to avoid lengthy delays caused by enrichment vendors