Wednesday Wisdom: Aligning Metrics with Account-Centric Strategies (An Article)

saraboostani

Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an account-based or target account marketing program, however, less than half were actively measuring metrics that were aligned with this account-centric approach. In this paper, we talk about the misalignment that many marketing organizations face today and how those who are aligned experience more success.

https://6sense.com/resources/pdfs/doing-one-thing-measuring-another#page=1

saraboostani

For those who liked this research and report, we are currently working on another round of data collection to see what has changed from last year. Please consider being apart of it! This year's survey takes about 7 minutes and we'll create a report just like this one with the results.

Click here to take part in the anonymous survey 📝 How does your marketing organization assess its contribution to the production of revenue?

Kerry

6sense customers!! We want to hear from you to make sure we understand your challenges and needs. Please do take a few minutes to complete our survey. We'll produce lots of insights to help drive results.

saraboostani

The survey is still going for a few more weeks :)