Measuring impact from display ads

Options

I have a hypothesis (that I can’t figure out how to prove) that display ads, though they don’t bring direct conversions, provide a ‘lift’ to other marketing channels like inbound and direct traffic.

Have any customers here (or your internal marketing team) had any success showing the lift that display ads provide to accounts that they’re targeting vs. accounts they aren’t showing display ads to? Thanks!!

Comments

  • charlotte.spangler
    charlotte.spangler Posts: 56 ✭✭✭✭✭

    I did a similar test! Excluded a segment of accounts and ran no ads to them (I split it by looking at the states alphabetically and using first half of alphabet vs last half), and ran ads to another. Saw a significant increase in site visits + stage increases for the accounts that received ads.