Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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The MQL has lost its meaning. So what's next?
As 6sense's own Kerry Cunningham has been talking about for well over 12 months at this point, the MQL is no longer the northstar for marketing teams (or if it still is, it shouldn't be!). Yes, your systems are still set up to pass MQLs over to your Sales teams, but I'm guessing you've heard from them "these MQLs just…
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The Problem With Attribution
What Matters, What Doesn’t, and Why It May Be Time to Move On For more insights like these, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Attribution has long been a point of contention for marketing leaders. It’s the conversation that never seems to end — how do we prove what’s…
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Recognizing BDR Contribution Alongside AI
At 6sense, we leverage Conversational Email (CE) as a strategic tool to support our Business Development Representatives (BDRs) in their efforts to engage with potential clients. CE allows us to automate and personalize outreach at scale, ensuring that no opportunity is overlooked. While CE plays a crucial role in…
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Track ABM impact in your funnel in Salesforce
Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…
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Metric Monday: 2024 Update on Marketing-Sourced and Influenced Metrics
Last year, we shared a Metric Monday post about what B2B marketers told us in 2023 regarding their use of marketing-sourced versus marketing-influenced metrics. Marketing-Sourced Metrics: Aims to identify which deals and their associated revenue were first uncovered or engaged through marketing activities.…