Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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The Dawn of Campaign Measurement
Raise your hand if you’re a marketer who struggles to clearly show performance—and justify digital advertising spend. Okay, hands down. We’ve all been there. 6sense can help you tell this story in a way you probably didn’t think was possible by using Audience Workflows (AWF). But let’s build a little…
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S.I. Attribution
Hey RevCity, I'm running a program with a group of regional sales leaders to introduce the concept of using Sales Intelligence/Predictive Model data to help accelerate open pipeline. We are starting quite 'simple' and utilizing a mix of Salesforce reports (intent scores, buying stage, etc..) and the S.I. iFrame on Account…
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🚀 Web Visit Data Pack Just Got Smarter: UTM Campaign & Geo Location Now Included
We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns. 🧠 What’s New? Two powerful new fields have been added to the schema: UTM Campaign Name Track which campaigns are driving traffic and…
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First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…
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The MQL has lost its meaning. So what's next?
As 6sense's own Kerry Cunningham has been talking about for well over 12 months at this point, the MQL is no longer the northstar for marketing teams (or if it still is, it shouldn't be!). Yes, your systems are still set up to pass MQLs over to your Sales teams, but I'm guessing you've heard from them "these MQLs just…