Metric Monday: More on B2B Email Reply Rates - Is Friday the Sweet Spot?

saraboostani
saraboostani Posts: 392 6senser
in Research Road

Hey all,

Over the past couple of weeks we’ve been digging into data from ~625,000 emails sent in the first half of 2025. In the Americas, reply rates dip slightly on Thursdays but then uptick on Fridays — looks like inboxes open up just as the weekend’s about to begin!

Screenshot 2025-10-06 at 10.55.07 AM.png

@Kerry

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