Metric Monday: Today’s Buyers Have High Expectations for AI — Q: With or Without the Extra Cost?

saraboostani

Saw this meme👇️ earlier on LinkedIn and our latest research points in much the same direction 🤪 - I'd add one more panel that says “And we want it for free.”

When we surveyed marketing leaders earlier this year, about half had a dedicated budget for AI. Yet in our most recent Buyer Experience study (details coming soon 😉), the vast majority of buyers ended up acquiring something with AI in it.

It came full circle when we asked buyers whether they expected to pay extra for AI or if they thought it would be included in the standard price. Many assumed it would be included.

Buyers want AI, they often end up getting it, but they don’t always expect to pay more for it. Interesting dynamic to watch!!

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@Kerry

Kerry

Yes! I love this one. Great call out. AI is expected to be a free add on that 'changes the game.' I think we all have to ask ourselves how often we get things that revolutionize life/work, etc., for free.