Wednesday Wisdom: The State of BDR Teams in 2025

saraboostani

Hi all,

I wanted to reshare this great post from @Saima recapping our latest BDR research.

There’s been plenty of debate about what AI might replace — but this year’s BDR data shows the function remains a vital driver of pipeline and revenue. AI isn’t replacing BDRs (at least not yet); instead, it seems the most effective teams are combining human effort and AI to work smarter.

Our research covers a lot of ground on the current state of the BDR function, including:
• Adoption of best practices like multithreading
• How AI is being woven into the BDR workflow
• The measurable impact of support and training
• Aligning outreach with deal potential
• What’s changing (and what isn’t) about how BDRs hit quota

And plenty more. We’ll drop the link to the full research below — and as always, drop your questions or takeaways in the comments!

The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape

@Kerry