Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It)

Kimberly Conklin
Posts: 481

Hey RevHeads! We have a great new resource I wanted to share with you - Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It).
By combining 6sense’s account-based insights with Google’s tools, you can pinpoint high-value accounts, track their behavior on your site, and use that intel to run laser-focused ad campaigns. The integration helps you create smarter audience segments, personalize user experiences, and get more bang for your ad budget. Setting it up is straightforward: link 6sense to your Google accounts, use Google Tag Manager to share data, and sync everything in GA4 and Google Ads to start optimizing.
Please leave any questions below and we'll get back to you ASAP. 😎
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Great article!
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