Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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đź“šHow Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
A large part of Dremio's growth strategy involves 6sense and search engine marketing. While Dremio was driving leads through Google ads, they weren't converting to pipeline to justify the level of spend. @Jim_Lionhurst shares in our latest case study how his organization supported Dremio in integrating 6sense with Google…
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Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It)
Hey RevHeads! We have a great new resource I wanted to share with you - Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It). By combining 6sense’s account-based insights with Google’s tools, you can pinpoint high-value accounts, track their behavior on your site, and use that intel to…
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GA4 Reporting Quirks Explained!
You may have noticed that after you set up the new GA4 integration, reporting doesn't quite look the same as in Universal Analytics... What's going on!?! In Universal Analytics, you were able to drag the 6sense Custom Dimensions into reports to see the individual counts by Company Name, for example. Now, in GA4, you might…
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The Digital Advertising Metrics You SHOULD Care About
Before we begin, have you integrated 6sense and Google Analytics 4 yet? If not, do it NOW. You’ll thank me later. With that out of the way, far too often we hear concerns around advertising performance for reasons like; “We are not seeing form fills”, “clickthrough rates are low” or “it doesn’t work in EMEA”. The challenge…
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Why do I see discrepancies between Google Analytics and 6sense Ad Campaign Analytics?
This week we introduced UTM SmartTracking, a solution to make it easier for you to see a clean view of your qualified 6sense campaign traffic within Google Analytics. Publishers and SSPs who run programmatic ads are often subject to bots or click validation software that create invalid “clicks.” 6sense invests…