Wednesday Wisdom: The Three Principles of Modern Marketing

saraboostani

Hi all,

A couple of months ago, we announced the publication of the Three Principles of Modern Marketing. We're resurfacing this resource for our Wednesday Wisdom read today, as the three principles are central to our two most recently published benchmark reports.

• The 2024 B2B Marketing Attribution and Contribution Benchmark: Examines how the adoption of modern measurement practices aligned with our Three Principles is trending (last year, marketers adopted the strategies but not the measurement practices).
• The 2024 Account-Based Marketing Benchmark: Compares the strategies and outcomes of teams with ABM practices to those without them (spoiler: ABMers are better aligned with the Three Principles and their outcomes show it).

These three principles apply to every organization that sells something of more than $10k annual value. We outline them below, and the blog post with their full descriptions is also linked.

https://6sense.com/research/the-three-principles-of-modern-marketing/

@Kerry