Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Campaign Engagement Benchmarks by Ad Type
Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…
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Companies Focused on 6QA Engagement See More Pipeline and Revenue
This just in: We identified the top 10% of 6sense customers who had the highest 6QAs Worked rates and then compared their opportunity performance against the 6sense customer average. The results are striking: 40% faster engagement on newly qualified 6QAs compared to the average 2.5x higher 6QA to Opportunity Rate than the…
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Wednesday Wisdom: The Three Principles of Modern Marketing
Hi all, A couple of months ago, we announced the publication of the Three Principles of Modern Marketing. We're resurfacing this resource for our Wednesday Wisdom read today, as the three principles are central to our two most recently published benchmark reports. The 2024 B2B Marketing Attribution and Contribution…
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Stage-based Advertising KPIs
Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…
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Metric Monday: Why we care about BDR's feelings.
We've talked before about our BDR Support Index. It's a measure made up from 4 items in our BDR survey. The questions measure: 1. Do I know what's expected of me? 2. Do I believe I can do what's expected of me? 3. Does leadership think my role matters to the business? 4. Do I think my role will help me get where I want to…