Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Playbook for Conversational Email
Generative AI is fundamentally changing the way we work, and the impact it has on the anatomy of work is continually growing. McKinsey estimates that generative AI along with other technologies has the potential to automate work activities that absorb up to 70 percent of our time today. Whether you're still exploring…
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How to Use Hiring Signals in Your Next Demand Gen Play
Looking to engage with companies that are actively hiring? The old way would involve using search engines to find open roles at specific companies or digging through job postings on LinkedIn or hiring websites. This approach is not scalable and is very time-consuming. With 6sense’s new segments, you can now identify your…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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The "Awaken the Dead" Playbook
Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…