Wednesday Wisdom: Some Buying Cycles Are Longer Than Others (and much longer than they need to be)

Kerry

As this image attests, bigger deals have longer buying cycles. The thing is, we mostly want bigger deals, so as we try to make deals bigger we also extend decision timing.

But, as it turns out, deal size is NOT the biggest driver of cycle length. Want to know what is? It is fascinating and will surprise you. It's also something you can probably do something about - but you'll have to be bold. Be bold! https://6sense.com/blog/the-longer-and-shorter-of-it-why-some-buying-journeys-are-longer-than-others/#deepdive

Btw, for the analytics nerds, this one is fun. We tease apart direct and indirect influences on cycle length.