The most recent content from our members.
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Understanding how your 6sense predictive model works (and how to keep it optimized) is one of the most important ways to boost performance across your GTM teams. When your model is fueled by clean, aligned inputs and governed by best practices, it delivers sharper insights, stronger predictions, and better revenue…
It looks like you're new here. Sign in or register to get started.
In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…