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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
What is included in a Model Refresh During the process, we’ll delegate a Revenue Technology Consultant to work with you closely within a predetermined time period, usually no more than 45 days. To ensure that at the end of this process your team is confident that your 6sense models are performing as best as they can be,…
(See: Model Refresh Explained for further information) 6sense recommends a model refresh when there are major changes in your data such as: CRM system migration from one instance to another MAP system migration from one instance to another if there is historical data from the new system going back at least 6 months;…
During onboarding 6sense tested and trained multiple possible models for you to determine the models that work the best (give you the highest lift) with your data. In general, 6sense intent models learn continuously and automatically from new data that fall into the existing pattern of the taxonomy on a daily basis and do…
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In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…