Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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🎥 BLUEPRINT #8 Webinar Replay Ready! Anatomy of an Integrated Campaign
The replay from today's webinar session, Anatomy of an Integrated Campaign, is now available! Watch it here. ICYMI: Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that…
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Hiring: Senior Campaigns Manager - ScienceLogic
What we're looking for... The Senior Campaigns Manager is responsible for owning and executing ScienceLogic’s highest-impact global demand programs across Observability and Competitive Takeout campaigns. This role blends solution-based GTM (Observability) with competitive displacement strategies, ensuring full-funnel…
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Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
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Hiring: Sr. Demand Generation Manager (Remote)
Numbers are nice: conversion rates, MQLs, MQA’s, open rates and more. But you know that there are people behind each number. And you care about reaching them in the right way and at the right time. That's what gets results … and drives our pipeline growth, revenue, and new customer acquisition. At Expel, we’re looking for…
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…