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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
We get asked regularly about 1:1 marketing, and we want to put together a comprehensive take on it, the good and the bad. We would love for it to include examples beyond what we've done at 6sense. If you have any stories, examples, advice — we want to hear it. Happy to anonymize it if you don't want your name or your…
What kind of questions around high-value account to ask Sales leaders to execute 1:1 campaign? And what are the best practices to lauch 1:1 ABM campaign for SaaS product? What is the best way to align with your sales leadership to achieve 1:1 ABM program success in acclerating deal?
Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
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Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, will delve into the latest insights from the 2025 B2B Buyer Experience Report. Don’t miss the surprising truth from 4,000 B2B buyers about GenAI, research, and what actually drives deals — and, most importantly, what it…