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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…
We're working through our sales workflow and have identified a few issues that I'm wondering if others have solved for. We purchase contacts via orchestration, which depending on the size of the account portfolio could equal to be 150-200 net new job titles per month per BDR spread across their prospect accounts. We've…
An oldie but a goodie webinar with @Saima and our friends at LeanData & Outreach! 👯♀️ You will find out how: 6sense intent data makes account signals actionable and how enrichment makes it useable Orchestrating your data drives faster matching, better routing, and quicker account connections You can use these data points…
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In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…