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6Sense Key Terms/Glossary
Does anyone happen to have a 6Sense Key Terms/Glossary they have made for their respective colleagues?
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Linkedin Conversation Ad Campaign
Wanted to share a campaign that we’ve seen a lot of success with internally leveraging Linkedin Conversation Ads to put the AE in front of the buyer on a different channel. For this campaign we targeted ABM Managers, ABM Directors, Demand Gen Managers, Marketing Managers, Marketing VPs, Sales Managers, Sales Directors, and…
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Commonly Asked Questions: Next-Gen Marketer Certification
How many questions are on the test? There are 70 questions on the test. 📝 How long does the test take? The length of the test varies. We've seen it take anywhere from 30 minutes to 80 minutes, but there's no rush! Take your time. ⏰ How many test attempts are available? You get 3 attempts to pass the test and must receive a…
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Can you customize or change labels on IN-MARKET BUYING STAGES?
Does anyone know if we can customize or modify the lables the in-market buying stage (Target, Awareness, Consideration, Decision, Purchase) to something that aligns more with company's sales stages? or at least change the default labels to something else?
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🎥 6th Street Live Recap & Recording - Conversational Email [5/18/23]
Hi RevHeads! Thank you to everyone who attended our latest 6th Street Live session on 5/18/23. Shoutout to all the great Conversational Email questions. 😎 If you have additional questions, please comment below, and @Chris Dutton will get back to you. We'll see you next time on 6th Street & don't forget to sign up for…
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🎥 Maximize the Value of Events with Intent Data [Webinar Replay]
Events are a foundational tactic in account-based marketing programs, but many marketers haven't evolved their processes to take advantage of a key piece of data: intent signals. Check out our webinar with Pavilion, co-hosted by 6sense Senior ABX Manager, Alura Roe and Showpad's VP of Revenue Marketing, Wacarra Yeomans.…
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🎥 6th Street Live Recap & Recording - Advertising [4/20/23]
Hi RevHeads! Thank you to everyone who attended our first-ever 6th Street Live conversation on April 20, 2023. We had a great turnout and discussed all things 6sense advertising with Kyle Dugan (@Kyle Dugan), Director of Digital Marketing at 6sense. The recording is below along with a handy timestamp guide to find what…
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Breakthrough '23 Awards
YOU DESERVE AN AWARD. 🏆️ You and your team have accomplished great things and nothing validates it more than winning a 6sense Breakthrough Award. Talk about immediate credibility and celebrityhood! Be on the lookout for more details – applications open June 1 and close July 28. Winners will be announced at our upcoming…
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What are some different campaigns you're currently running?
Hey Rev City! I'd be interested in hearing some different campaigns you're currently running. I'd specifically love to hear about some campaigns for existing customers, or lost opportunities etc.. Thanks!
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🎥 Recommendations for Marketing Ops Talent (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! First up: Marketing Operations Talent! This role is so critical to your overall marketing success. If…
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🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about…
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New 6sense Glossary
Sharing an exciting update, we've recently developed a glossary on our 6sense website to help our customers get the definitions they need. You can visit it here - https://6sense.com/glossary/. We are hoping to expand the Glossary even further, so share if there are other terms you would like to see added here. Thanks!
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🎥 Customer Story Hour recap ft. Zywave - orchestrations, ICP, alerts
The April 2023 Customer Story Hour featured @Megan Landisch, Marketing Ops Team Lead, at Zywave. Megan dove deep into her 6sense experience, with topics including: How her team used 6sense Orchestrations to organize their database Segment optimization for multiple ICPs How sellers leverage daily alerts Customer success…
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1:1 White Glove Experience
I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?
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Marketing Skills & Mapping for the right seniority level
I'm Alina - I'm acting CMO at Chili Piper where I have been running the marketing team for 90 days now One of my most important tasks is to make sure I have the right skillsets mapped per seniority in the team to make sure my team gets the right support it needs Does anyone have any good resources on this topic? I have…
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SHINE YOUR LIGHT 🌟 Become a 6sense Luminary!
Hey RevCity 👋 Are you someone who... Loves 6sense? Is eager to share your ABM experiences? Is willing to participate in one act of advocacy per quarter? If you answered yes to these, we'd love for you to join our new Luminary advocacy program! Regardless of skill level or role, YOU are qualified 🏅 What is a Luminary? A…
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6th Street Live - Monthly Webinar with 6sense Marketing Team
Hi RevHeads 🤘 I'm thrilled to announce 6th Street Live, our new monthly AMA-style format for 6sense customers and senior members of 6sense's marketing team. We'll dive into real-life examples and your questions on how we use our platform to bring back to your own organization. At these interactive working sessions, we’ll…
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New Feature: Viewability Reporting & Targeting
Hey, everyone. The Ads team is pleased to announce the availability of our newest advertising feature, Viewability Reporting and Targeting. First, a dry but useful definition for those new to the concept of viewability: an advertising impression is considered viewable when it appears in a user’s viewport for enough time to…
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How can I exclude customers from my ICP segment?
How do I ensure I'm ONLY looking at intent for prospect accounts that are in-market? In every one of my segment reports, I see dozens of clients (which makes sense because our platform is part of our website). Am I dumb and just missing something?
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ABM 2023 Planning - ENT accounts for 1:many targeting
Hello, I know a lot of you are already having marketing strategy updates for 2023. In my organization we use 6sense as our hub for ABM, including 1:Many. We are a global organization, so our 1:many target list includes ~20K ENT & Upper-Commercial accounts worldwide. In 2023 my plan is to utilize PPC and Paid Media…