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Selecting Keywords in Non-English Languages
As you're developing your keyword strategy, you might ask, "Does 6sense accept keywords in non-English languages?" The answer is yes. Here are some helpful tips and guidelines I picked up from 6sense Product Manager Justin Dielmann. Overview We don’t translate keywords; however, we do support keywords that are entered in a…
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New 2023 Annual Report: Unlocking the Revenue Potential of AI for B2B
B2B revenue teams have access to vast amounts of data and tools to improve their performance but continue to miss pipeline and revenue targets. Sellers and marketers are struggling to make sense of the massive amount of data they have access to, and they lack the technology to turn that data into actionable insights.…
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Product Announcement: Introducing AI Writer 2.0
Hi 6sense Community, The 6sense® Conversational Email (CE) team is excited to announce the release of AI Writer 2.0 — designed to help demand generation marketers write compelling, on-brand emails at the speed of thought. In today's fast-paced world, crafting impactful emails that resonate with your target audience can be…
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Talking Points
Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.
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BDR Key Word Matrix
Hi - I've seen the 6S example of their Value Cards for your BDRs and the Value Card by persona but I'd love to see other companies' keyword framework breakdown for their BDR teams. I'm looking a matrix, BDR "cheat sheet," or really anything that is working for YOU! Thanks in advance!
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Introducing ... Twin Cities User Group!
We're so happy to announce our first user group in the Twin Cities! A big shoutout to @Heidi Lear and the Calabrio team for hosting 🎉 When: June 28, 2023, from 4-6 pm CT Where: 241 N 5th Ave, Minneapolis, MN 55401 Topic: Coming soon, but it'll be great since @Lauren Johnson, 6sense is speaking! 🌟 Be sure to join the Twin…
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6Sense Key Terms/Glossary
Does anyone happen to have a 6Sense Key Terms/Glossary they have made for their respective colleagues?
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Linkedin Conversation Ad Campaign
Wanted to share a campaign that we’ve seen a lot of success with internally leveraging Linkedin Conversation Ads to put the AE in front of the buyer on a different channel. For this campaign we targeted ABM Managers, ABM Directors, Demand Gen Managers, Marketing Managers, Marketing VPs, Sales Managers, Sales Directors, and…
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Commonly Asked Questions: Next-Gen Marketer Certification
How many questions are on the test? There are 70 questions on the test. 📝 How long does the test take? The length of the test varies. We've seen it take anywhere from 30 minutes to 80 minutes, but there's no rush! Take your time. ⏰ How many test attempts are available? You get 3 attempts to pass the test and must receive a…
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Can you customize or change labels on IN-MARKET BUYING STAGES?
Does anyone know if we can customize or modify the lables the in-market buying stage (Target, Awareness, Consideration, Decision, Purchase) to something that aligns more with company's sales stages? or at least change the default labels to something else?
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🎥 6th Street Live Recap & Recording - Conversational Email [5/18/23]
Hi RevHeads! Thank you to everyone who attended our latest 6th Street Live session on 5/18/23. Shoutout to all the great Conversational Email questions. 😎 If you have additional questions, please comment below, and @Chris Dutton will get back to you. We'll see you next time on 6th Street & don't forget to sign up for…
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🎥 Maximize the Value of Events with Intent Data [Webinar Replay]
Events are a foundational tactic in account-based marketing programs, but many marketers haven't evolved their processes to take advantage of a key piece of data: intent signals. Check out our webinar with Pavilion, co-hosted by 6sense Senior ABX Manager, Alura Roe and Showpad's VP of Revenue Marketing, Wacarra Yeomans.…
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🎥 6th Street Live Recap & Recording - Advertising [4/20/23]
Hi RevHeads! Thank you to everyone who attended our first-ever 6th Street Live conversation on April 20, 2023. We had a great turnout and discussed all things 6sense advertising with Kyle Dugan (@Kyle Dugan), Director of Digital Marketing at 6sense. The recording is below along with a handy timestamp guide to find what…
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Breakthrough '23 Awards
YOU DESERVE AN AWARD. 🏆️ You and your team have accomplished great things and nothing validates it more than winning a 6sense Breakthrough Award. Talk about immediate credibility and celebrityhood! Be on the lookout for more details – applications open June 1 and close July 28. Winners will be announced at our upcoming…
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What are some different campaigns you're currently running?
Hey Rev City! I'd be interested in hearing some different campaigns you're currently running. I'd specifically love to hear about some campaigns for existing customers, or lost opportunities etc.. Thanks!
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🎥 Recommendations for Marketing Ops Talent (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! First up: Marketing Operations Talent! This role is so critical to your overall marketing success. If…
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🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about…
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New 6sense Glossary
Sharing an exciting update, we've recently developed a glossary on our 6sense website to help our customers get the definitions they need. You can visit it here - https://6sense.com/glossary/. We are hoping to expand the Glossary even further, so share if there are other terms you would like to see added here. Thanks!
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🎥 Customer Story Hour recap ft. Zywave - orchestrations, ICP, alerts
The April 2023 Customer Story Hour featured @Megan Landisch, Marketing Ops Team Lead, at Zywave. Megan dove deep into her 6sense experience, with topics including: How her team used 6sense Orchestrations to organize their database Segment optimization for multiple ICPs How sellers leverage daily alerts Customer success…
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1:1 White Glove Experience
I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?