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Looking to identify a website visitor
We recently had a visitor come to our website and fill out a form and download an ebook. The email he provided was a yahoo.com address and the company name he provided is not found in ZoomInfo. I thought I could use 6Sense to help identify the company or location of this visitor by creating a segment that looked at website…
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6sense Advertising Creative Services FAQ
Q: Why Creative Services? A: Many advertising clients see low engagement due to weak creatives and lack the in-house resources to deliver improvements. The Creative Services team is comprised of editors and designers experienced in designing engaging B2B ad creatives, helping customers realize maximum value from their…
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Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…
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Campaign Setup FAQ: Part 1 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting, and Frequency Cap. Please click here for part 2, which covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes,…
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Creative Ways to Use Keyword Groups
Keyword groups let you organize related keywords by topic — and the possibilities are endless. You can group Branded and Generic keywords together. You can group keywords from different product categories together. You can assign keywords to multiple keyword groups. Here are some ideas to get you started: Your…
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Syncing segments to Facebook ads
Has anybody had success with syncing segments to Facebook and running campaigns to a large enough audience? I have a segment synced to Facebook but it's Facebook is telling me that the audience reach is < 10
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Author Interview with 6sense CMO, Latane Conant
Grab your headphones and tune into Latane's recent interview with Nasdaq's Author in Residence program. It's a value-packed conversation about the second edition of her book, No Forms. No Spam. No Cold Calls. and so much more! Latane also explores the consequences of guesswork, hunches and operating with uncertainty,…
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B2B segment Set up Best Practices
Would love to understand others segment set up best practices, particularly when it comes to the number of key words and the # of times they need to be researched to be considered high intent?
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[6sense for 6sense] Actioning the Data
Hi - Saima here 👋 Once you’ve got your KPIs and dashboards in place, you want to make sure you’re leveraging those datapoints into insights, and taking action on them. I often say, I could build the most perfect dashboard in the world, but if no one uses it, what’s the point. Critical to this is making sure we have the…
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🎥 [6sense for 6sense] How we Launched a new Territory
Hi, Stefano Iacono here from the 6sense marketing team in Europe. In this 8-minute video I walk you through how we launched a whole new territory in EMEA using data from our own product. Many of our motions are the same across 6sense globally (for example, check out Ernie's video on BDR management) however in this video I…
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Best-in-Class Data: 6signal Graph for Account Identification
6sense includes industry-leading account identification capabilities via our patented 6signal Graph, which associates anonymous activity across devices, channels, and products to accounts to provide a complete view of anonymous account activity. The accuracy of 6signal is key, as match rates mean nothing unless you can…
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How to get set up 6sense and Hushly
Account-Based Sales and Marketing requires rich account insights and the ability to deliver engaging experiences. A critical part of an engaging experience is delivering the right content at the right time. Hushly and 6sense allow marketers and sellers to seamlessly deliver a new level of personalization to customers.…
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🎥 [6sense for 6sense]How we use Google Adwords to create journey-based display campaigns
Here's 6sense's @Kyle Dugan , Senior Digital Marketing Manager, with a walkthrough of how you can use 6sense and Google Adwords to create journey-based display campaigns:
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How to get set up with 6sense Display
Given everyone's shift towards digital efforts, we thought it'd be helpful to create a quick how-to video to guide you through setting up your 6sense display campaigns. Learn how to get set up with 6sense Display in as little as 5 minutes!
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Stage-Based Display Advertising: Engage the Right Way
6sense is hyper-focused on engaging with customers the right way. This post will give you an idea of how we come up with our stage-based display advertising as well as understanding what your future customers are doing at each stage of the buyer journey. A quick snapshot to understand interactions at each stage: When…
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Transform Your BDR Program from LOL to BFD [Webinar Replay]
Our industry has taken a pivot due to the lack of events and relies more than ever on the success of our BDRs and their ability to bring in pipeline. Want three tips from 6sense team Latane Conant, Cameron Bond and Ernest Owusu? Use insights, ditch the cold calls and have the proper tech stack that will take your BDRs to…