Marketing

Refresh Your 6Sense Marketing Skills
Hello, Marketing Innovators! As a marketer using 6sense, you’re already equipped with the tools needed to stay ahead in an ever-evolving landscape. Many of our customers have seen outstanding results, such as boosting opportunity volume by 26% and increasing deal values by 36%. If it’s been a while since you last dove into…
What is your 6sense/ABM Owner "Morning Routine"?
I'm curious to hear how other 6sense/ABM admins run their "morning routine" on 6sense. AKA what are you checking when you login? What reports, updates, stats, etc. For me, it looks like this: Check 6sense email alerts for any notable site visits Go to the advertising dashboard and check out some of my campaigns, see if any…
Ask a 6sense BDR anything (August 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
Metric Monday: 2024 Update on Marketing-Sourced and Influenced Metrics
Last year, we shared a Metric Monday post about what B2B marketers told us in 2023 regarding their use of marketing-sourced versus marketing-influenced metrics. Marketing-Sourced Metrics: Aims to identify which deals and their associated revenue were first uncovered or engaged through marketing activities.…
Metric Monday: Evolving Marketing Attribution and Measurement (2023 vs. 2024)
For the past two years, we've asked upwards of 1,000 B2B marketers how their teams' contribution to revenue is measured. The tracking of nearly all measurements are down this year. Traditional legacy measures like MQLs and leads appear to be on the decline in favor of more strategic metrics aligned with our Three…
Wednesday Wisdom: The 2024 Account-Based Marketing Benchmark (New!)
Hi all, We are thrilled to announce the release of another benchmark report. A few weeks ago, we launched our B2B Buyer Identification Benchmark, followed by the B2B Marketing Attribution and Contribution Benchmark last week. The first report answers: How are revenue teams approaching the market? How do they identify…
FAQ: 6sense Digital Advertising Certification
Find answers to commonly asked questions about the 6sense Digital Advertising certification. Who can get certified? The certification is available to all 6sense customers with a 6sense platform login. How do I access the certification? The certification is available on 6sense Academy under Certifications (or click here). A…
Wednesday Wisdom: The Three Principles of Modern Marketing
Hi all, A couple of months ago, we announced the publication of the Three Principles of Modern Marketing. We're resurfacing this resource for our Wednesday Wisdom read today, as the three principles are central to our two most recently published benchmark reports. The 2024 B2B Marketing Attribution and Contribution…
Job Opening for Senior Demand Generation Manager in London
Our ambitious marketing team are hiring for a Senior Demand Generation Manager. Hybrid-role Amazing culture and employee benefits Check out the job spec 👇️ Thanks to @Chloe Howell for the suggestion to post on here! 🙌
Metric Monday: Ten Insights from the 2024 Account-Based Marketing Benchmark
Hi all, Last week we announced the publication of our 2024 Account-Based Marketing Benchmark. This benchmark combines data from two of our recent studies to provide an overview of how 1,332 B2B marketers are approaching a number of critical activities — from identifying and targeting potential buyers to measuring and…
Metric Monday: Ten Insights from our 2024 Marketing Attribution and Contribution Benchmark
Hi everyone, Last week, we announced the publication of our 2024 B2B Marketing Attribution and Contribution Benchmark. We surveyed over 700 B2B marketers to ask them how their organizations asses their contribution to revenue production. Here are ten takeaways from the report: Account-Based Marketing is still on the rise,…
Available | Open to work | Marketing & ABM manager | Sustainability Marketing | Demand gen
Hi RevCity members! Having challenges with Marketing strategy, Sustainability marketing, ABM, Go-To-Market strategy or Demand gen? Contact me. My current assignment will end this month. I will be available for Interim/Freelance work in these categories: Sustainability marketing International marketing management /…
Hiring: ABM Expert, remote
Looking for an ABM superstar to expand on what we've built. Fast paced environment with lots of potential to expand our ABM program and manage tooling. Check out the JD:
May 2024 Product Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Advertising Account Pacing 6sense is excited to introduce new functionality to optimize your advertising and impression delivery across accounts by avoiding skewing of ad budget towards…
Ask a 6sense BDR anything (May 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
Hiring: Product Marketing Director
We're looking for someone who is passionate about driving product awareness and engagement at all stages of the customer journey. As our Product Marketing Director, you'll be responsible for positioning our products in a relatable and meaningful way to our target audience. Plus, you'll have the chance to work with analysts…
Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃‍♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
Stage-based Advertising KPIs
Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…
Maximise value from 6sense and your tech stack | Six & Flow | Teal 6sense Partner
Hey RevCity! We are Six & Flow, your strategic go-to-market agency, and we look forward to collaborating! We help businesses looking to scale revenue using 6sense and HubSpot. Our three pillar approach to growth focuses on strategy, data, and technology, placing your customer at the heart of operations, helping you…
ROI·DNA, a B2B revenue acceleration agency, joins 6sense’s Partner Place
Hi, RevCity friends! Here at ROI·DNA, we are excited to be joining 6sense’s Partner Place as a teal agency partner. ROI·DNA is a full-service agency with a laser focus on revenue acceleration for our B2B clients. We have driven over $14B in revenue for leading tech innovators around the world. From crafting bespoke ABM…

Upcoming Events

BLUEPRINT Webinar Session 2 | Beat the Competition: Build Takeout Campaigns That Convert
Introducing the second edition of the new BLUEPRINT webinar series: Beat the Competition: Build Takeout Campaigns That Convert! BLUEPRINT is a multi-webinar experience where your expert peers deliver an actionable blueprint for success on a crucial topic in every session. In session two on July 23 at 9 am PDT / 12 pm EDT /…

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