🎥 Maximize the Value of Events with Intent Data [Webinar Replay]

Sarah Wylie

Events are a foundational tactic in account-based marketing programs, but many marketers haven't evolved their processes to take advantage of a key piece of data: intent signals.

Check out our webinar with Pavilion, co-hosted by 6sense Senior ABX Manager, Alura Roe and Showpad's VP of Revenue Marketing, Wacarra Yeomans.

KEY TAKEAWAYS:

• Practical tips to build high-quality invitation lists
• How to build more scalable post-event hand-offs to sales
• How to measure success in a true account-based way

Have more questions for @aluraroe4118 and @wacarra? Let us know in the comments! ⬇️

TIMESTAMP RECAP

5:00 -- What is intent data? 

6:40 -- Results of “Who is using intent data?” poll 

6:53 -- How do you use intent data at the beginning of your programs / event strategy? 

12:05 -- You’ve had a great event, had people attend, now what do you do? 

15:39 -- What are key metrics when using ABM and intent data?

19:15 -- Are there certain metrics that help you identify what the proper intent score threshold is? 

20:38 -- How can you adapt ABM strategies for industries that aren’t tech or in the SaaS world? 

24:00 -- How do you balance scaling personalization?

27:45 -- How does 6sense know when and where to post ads to register for an event? 

29:54 -- How do you use intent data to build a segment of accounts to know who you want to invite to tradeshows? 

31:56 -- How can marketers leverage intent signals to optimize event follow-up comms and move deals through faster? 

34:15 -- Technology trends and future looking of events and intent data 

RESOURCES 

• No Forms. No Spam. No Cold Calls. written by 6sense CMO, @Latane
• The Fundamentals of Next-Gen Marketing Certification (based on the book No Forms. No Spam. No Cold Calls.)

https://6senseinc.wistia.com/medias/mjtkez77l0

aluraroe4118

@wacarra It was so fun doing this with you! :)