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6sense advertising: How to split my budget based on region?
Context: I have multiple personas for which I run multiple asset types per stage. So for Persona 1, for BOFU, I have 3 campaigns, and each campaign represents a different asset type (white paper, webinar, etc.). For MOFU I have 4 campaigns, and for TOFU I have 5 campaigns. Goal: I have a budget per region, for example for…
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6sense Tips for Field Marketers
One of my favorite ways to leverage 6sense going into a trade show or event is to either a) upload the attendee list into 6sense if one is provided or b) create a segment of accounts researching relevant keywords to the event to better understand my onsite audience. From there we're able to extract important data from this…
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Take our Marketing Compensation Survey!
Hi all - In our CMO compensation survey from last year, we found compensation parity between men and women marketing leaders. That was really cool. Now we want to know about all marketers and how you're being paid. As always, we'll share the results back with you, and there's a little something from Uber eats for doing the…
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Check out these "How To" Guides based on the book "No Forms. No Spam. No Cold Calls."
The 6sense content team has been busy, busy, busy cranking out some amazing content on our blog! If you're keen to implement the concepts in Latané's book No Forms. No Spam. No Cold Calls. these blog posts are going to be right up your alley. Check 'em out: How to move past MQLs and implement customer-focused,…
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Welcome to BDR Block!
We are so excited you're here! BDR Block is a space for BDRs to network, ask questions, access and share resources, and more. It's looking pretty quiet in here right now so help us change that! See below for some content prompts to help get the party started:
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Conversational Email Pilot Campaign
Last quarter we piloted our very own conversational email campaign aiming to: Generate upsell pipeline for 6sense Conversational Email Accelerate sales velocity in Conversational Email deals Increase Conversational Email product page web traffic We leveraged three different AI’s that targeted three separate audience…
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Breaking News from News Team6: REVEAL
Breaking news from News Team6 — widespread protests have broken out against sales tech that many say leads to information overload, time-wasting research, and insufficient time selling. But it doesn’t have to be this way! We’re about to shake up the RevTech landscape at REVEAL, a livestream product launch event on March…
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🎥 Customer Story Hour recap ft. Dell Technologies - alignment, measuring impact
The February 2023 Customer Story Hour featured @Steve Hayman, Global CRM Consultant at Dell Technologies! Steve dove deep into his 6sense experience, with topics including: Leveraging the 6sense community How sales and marketing use 6sense data 6sense's global impact Watch the recording here: The Customer Story Hour is a…
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6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
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Recently Next-Gen Marketer Certified?
First off, CONGRATS! We hope the certification fueled your enthusiasm to take your organization's ABM efforts to the next level 🚀 What's Next? Share your certification on Linkedin and tag @6sense so we can congratulate you! 👏 Be on the lookout for your RevCity certification badge and an extra 150 points to move you up the…
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Fireside Chat with Latane Conant
Pavilion Fireside Chat: How to Unlock the Full Potential of Modern B2B Marketing and Sales This event occurred on Thursday, December 8, 2022 Listen as CMO Nicola Anderson, envoy for Pavilion's London Chapter, talks to 6sense CMO, @Latane Conant, about how today’s revenue teams can thrive despite uncertain times.
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Pro Serve 6sense customers?
Hi all, anyone here in professional services using 6sense for demand gen? Would love to connect and hear more about what you're doing that's generating the most traction for revenue!
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Customer Story: Marathon Health Brings in Millions with Conversational Email
For years, Marathon Health, a nationwide network healthcare solution, risked missing out on millions of dollars of pipeline due to an overworked and understaffed go-to-market team. Capacity issues plagued their marketing and sales teams, resulting in too many unaddressed inbound requests, ignored accounts, and gaps in…
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6sense research e-book: Understanding Buyer Behavior
Hi all - We have a new publication from our research department we'd love to tell you about. This e-book uses recent research to make the case that you to be looking at more than MQLs/leads. Specifically: The buyer is a big group of people, so focusing on just one, the MQL, doesn’t make sense And we discuss the 3% form…
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Value6: Measuring real 6sense impact
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. One my team's charters is to work with our CSMs and customers to help them see the impact 6sense has had on their businesses looking back on the previous quarter. Some of the key metrics we report on are: opportunity volume, average…
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How much of your market is really in-market?
How much of your target audience is in market for the thing you sell every quarter? How many will actually make a purchase? When you're young and growing, the answer is not that relevant. But, when economies slow and reach growth plateaus, it becomes more and more important. When I talk with marketers about this, few seem…
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How to Write Effective Sales Copy
This nifty how-to article contains practical tips for writing better copy. It's officially aimed at Sales Reps and BDRs, but the info is helpful for anyone! Topics include: Normal words vs formal words What's in it for the reader Getting to the point Structure (bullets, italics, etc) 3 editing tips Check it out today:…
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🎥 Conversational Email in Action [Webinar Replay]
Hi 6sense Fam! Want to know what all the hype is around Conversational Email? Check-out our recent webinar featuring @Ami Arad of 6sense and Troy Purdue, Director of Growth Marketing at Marathon Health. Ami gave a deep-dive into exactly how global companies like Randstad are using Conversational Email to fill the execution…
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How to use 6sense with Google Ads
Google Ads allows you to promote your products and services when and where people are searching for them. Google receives over 5.6 billion searches per day and over 59% of shoppers use Google to research a product or service before purchasing. Unfortunately, Google Ads provides few standalone capabilities for account-based…
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🎥 November 2022 Customer Town Hall: Product Update, Ad Services, Drift and more!
On November 30, 2022 we discussed the following topics at the Customer Town Hall: NEW! Creative Services: Do your ads need a creative and performance boost? Learn how our new in-house Creative Services offering can optimize your ad creative to improve display engagement and CTRs. Leveraging our Drift integration: gain deep…