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Metric Monday: The Gap Between Marketing Strategies and Incentive Structures
There’s a sizable gap between current marketing strategies and incentive structures for marketers. This contrast is particularly unfortunate because organizations that incorporate ABM-centric metrics into variable compensation models demonstrate improved financial performance. When companies include at least one…
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Metric Monday: The Truth About Your Website Traffic
Only 3% of web visitors fill out onsite forms, leaving a staggering 97% of your valuable web traffic anonymous. Pro tip: You paid for all of it! If you're not de-anonymizing your web traffic, you are effectively throwing away nearly all of the response to everything you do to attract and engage buyers.
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Metric Monday: The Gaps in ABM Strategy Assessment
While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working. For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those…
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🎥 Customer Story Hour recap ft Five9 - launching ABX, integrations
6sense's September 2023 Customer Story Hour featured Five9's Jayashree Rajan, Senior VP of Global Marketing. The discussion included topics around: Why Five9 chose 6sense over other options Launching ABX with 6sense Piloting 6sense's B2B Contact Database (see more below) How 6sense functions within their tech stack…
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Ceros Sees a 72% Increase in Meeting to SQL Rates with 6sense
Before implementing 6sense, Ceros’ sales development representatives (SDRs) didn’t have a consistent, reliable way to prioritize prospects within their target audience, which consisted of 300–400 target accounts per SDR. This made it difficult for sales and marketing to allocate their time and resources effectively. Using…
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🎥 6th Street Live Recap & Recording - High ROI Ads [8/17/23]
On August 17th, @Nikki Gloudeman and the Creative Services team shared best practices on designing high ROI ads and answered great customer questions. Thank you all for joining us! Watch the session here 👇️ If you'd like an assessment of your current ad, please post them here. 🤓 Timestamps: 14:50- What leading indicators…
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6sense Attribution
i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona? Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn…
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Advertising campaigns reporting - analyzing and reporting on display ads
After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way). We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing…
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How do I get marketing emails from 6sense?
Easy — all you need to do is visit our customer subscription center and update your preferences. Here, you can select what you want to know about: Product Updates: Bi-monthly release notes, new product announcements and the occasional ad hoc product bulletin. Virtual & Live Events: Exclusive invites to our bi-monthly…
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LinkedIn Post - Demonstrating Marketing's Impact to Business Outcomes
Hi everyone, I wanted to share some great content from our friend & customer Leslie Alore, who is the Global VP of Growth Marketing at Ivanti. She is a brilliant mind who has prioritized growing & perfecting her methodology for measuring revenue-based marketing outcomes and aligning to business objectives. Leslie is…
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Automox Increases Closed-won Deals by 88% with 6sense
Automox, a leader in cloud-native IT operations, successfully launched an outbound ABM strategy with 6sense, which has produced 51% of closed-won deals at the company. In our latest case study, Laura Partyka, Sr. Manager of Account-based Marketing, and Maddie Regis, Account-based Marketing Manager, dive deep into how they…
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Driving traffic to blogs/content?
Hi all - I'm curious where the trends of success are for top of funnel ads (Awareness/Consideration). Are people leaning toward using specific pieces of content like blogs or videos, using value props that appeal to that top of funnel (i.e. acknowledging the problem their facing), or a combination of both? I've usually…
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Marketing Manager – Full Time (Hybrid) (Long Island, NY)
Job Description VAI is looking for a skilled marketing manager to help us promote our offerings through channels such as ongoing webinars and events, social media platforms and more. Our ideal candidate will have marketing experience and a comprehensive knowledge of branding. Marketing Manager will work alongside Sales,…
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🎥 Customer Story Hour recap ft. Automox - ABM strategy, measuring success
Hey, Revheads! Our July 2023 Customer Story Hour featured Automox's Sr. Manager of Account-based Marketing, Laura Partyka. Laura dove deep into her 6sense experience, with topics like: How she's used 6sense throughout her career How Automox launched an outbound ABM strategy with 6sense How sellers and marketers use 6sense…
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Selecting Keywords in Non-English Languages
As you're developing your keyword strategy, you might ask, "Does 6sense accept keywords in non-English languages?" The answer is yes. Here are some helpful tips and guidelines I picked up from 6sense Product Manager Justin Dielmann. Overview We don’t translate keywords; however, we do support keywords that are entered in a…
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New 2023 Annual Report: Unlocking the Revenue Potential of AI for B2B
B2B revenue teams have access to vast amounts of data and tools to improve their performance but continue to miss pipeline and revenue targets. Sellers and marketers are struggling to make sense of the massive amount of data they have access to, and they lack the technology to turn that data into actionable insights.…
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Product Announcement: Introducing AI Writer 2.0
Hi 6sense Community, The 6sense® Conversational Email (CE) team is excited to announce the release of AI Writer 2.0 — designed to help demand generation marketers write compelling, on-brand emails at the speed of thought. In today's fast-paced world, crafting impactful emails that resonate with your target audience can be…
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Talking Points
Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.
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BDR Key Word Matrix
Hi - I've seen the 6S example of their Value Cards for your BDRs and the Value Card by persona but I'd love to see other companies' keyword framework breakdown for their BDR teams. I'm looking a matrix, BDR "cheat sheet," or really anything that is working for YOU! Thanks in advance!
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Introducing ... Twin Cities User Group!
We're so happy to announce our first user group in the Twin Cities! A big shoutout to @Heidi Lear and the Calabrio team for hosting 🎉 When: June 28, 2023, from 4-6 pm CT Where: 241 N 5th Ave, Minneapolis, MN 55401 Topic: Coming soon, but it'll be great since @Lauren Johnson, 6sense is speaking! 🌟 Be sure to join the Twin…