Marketing

Are You a Recently Certified 6sense Administrator?
🥂 Congrats on becoming a certified 6sense Administrator! You’ve developed the skills to manage your 6sense instance, optimize model health, and enable the game-changing technology that powers your teams’ ABX programs. We hope the certification inspires you to help your revenue team succeed and get the most value from…
FAQ: 6sense Administrator Certification
Find answers to commonly asked questions about the 6sense Administrator certification. Who can get certified? The certification is available to all 6sense customers with a 6sense platform login. How do I access the certification? The certification is available on 6sense Academy under Certifications (or click here). A…
BDR and Sales Talking Points
Marketers - Are you looking to increase consistency and align messaging among your sellers' outreach? Sellers - Are you looking to ramp up quickly on your company's value proposition, quickly access relevant content, and know what to say to which personas? 6sense can help solve for this with Talking Points! Sometimes…
Wednesday Wisdom: Is There a Gender Pay Gap in B2B Marketing? What the Research Shows
Happy Wednesday Wisdom🧠 We recently launched our annual B2B Marketer Compensation report that’s all about what marketers are earning and the things that influence their pay. These reports are a labor of love for @Kerry and me, as we believe in the importance of fair pay and want to offer a valuable resource for everyone in…
6sense + Mutiny
Curious to know how the internal 6sense marketing team uses Mutiny to boost conversions and delight our website visitors? Look no further than here! I have created a deck of our main use cases for leveraging firmographics, predictive data and keyword intent to uplevel your website. Looking for more? Dive into the following…
Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
Good news, the cookie-free future for advertising is already here
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
New Marketing Opportunity - Director of Marketing Analytics, Operations & Optimization
We’re seeking a Director of Analytics, Operations and Optimization, responsible for leading our data-driven understanding of our business, customers, segments, channels, and campaigns, and leading smooth-running marketing operations and continuous optimization! For more details and application, please visit the link…
Are You a Recently Certified 6sense Digital Advertiser?
🥂 Woohoo! We’re so proud of you. We hope the certification inspires you to share your new-found knowledge with your team and level up your ABX campaign strategy execution. Be sure to share your success with us and your 6sense peers! We’ll kick things off by adding a digital badge to your RevCity profile and 200 points to…
6sense Digital Advertising Certification is now LIVE!
We’re excited to announce that registration for the Digital Advertising Certification is NOW OPEN as of January 31, 2024! The 6sense Digital Advertising certification teaches marketers how to leverage 6sense capabilities and the principles introduced in Latané Conant’s best-selling book, No Forms. No Spam. No Cold Calls.…
🎥 [6sense for 6sense] How we run digital campaigns
Hi, Kyle Dugan here from the 6sense marketing team. In this video I walk you through how I use 6sense to drive our own advertising campaigns on 6sense and LinkedIn. I also discuss how to view segment traffic in Google Analytics and some of the ways we measure success.
Senior Digital Media Planner at Stein IAS, B2B
We are seeking a Senior Digital Media Planner to join our award-winning B2B marketing agency. Based in our Cheshire office, you will engage directly with EMEA clients to define and implement digital marketing strategies and plans. This role requires strategic thinking, experience with platforms like LinkedIn and 6sense,…
BDR Appreciation Week 2024 Registration is LIVE!
Big news — BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that – show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. To all BDRs and BDR Leaders: we’re excited for YOU and your team to participate!…
Wednesday Wisdom: Aligning Metrics with Account-Centric Strategies (An Article)
Are you Doing One Thing and Measuring Another? Last year we surveyed nearly 400 B2B practitioners about their organizations’ go-to-market practices and their methods for understanding how those practices contribute to pipeline and revenue production. One of the eye-opening findings was that 78% of respondents employed an…
New Conversational Email feature for Google Workspace (Gmail) customers - safeguard your inbox
With Google's latest policy, any behavior resembling spam can lead to inbox disconnections, which makes it challenging to manage your email outreach. We're excited to introduce the Email Health Score, now available to Google Workspace customers using Conversational Email. The Email Health Score serves as a buffer against…
Looking for Senior Marketing Operations Analyst
OneSource Virtual is a premier partner of Workday providing service to over 50% of Workday's customer base. We are fast fast-growing financial services company looking to add to our revenue operations team. I am looking for an analyst with experience in 6Sense and HubSpot. It would be great if someone had experience with…
6sense Webinar Recording: What Happens in the Dark: How B2B Buyers Buy - Before They Talk to Sales
6sense paired up with Pavilion to host an exclusive webinar on Wednesday, January 17th. Kerry Cunningham, 6sense’s Head of Research and Thought Leadership, presented “What Happens in the Dark: How B2B Buyers Buy — Before They Talk to Sales.” You can watch the recording here. Watching this webinar will: Help you identify…
Wednesday Wisdom: Boost Financial Performance with ABM (An Article)
In our report Doing One Thing and Measuring Another, we found that organizations that adopt an account-centric approach tend to perform better financially. In this paper, The Impact of ABM and Measurement on Companies' Financial Performance, we examine additional factors specific to how and what an organization measures…
Reporting & Dashboards
Hi, it's Saima again 👋 Reporting & Dashboards are most definitely the #1 topic I get asked about by customers and prospects. When it comes to Reporting and Dashboards, you’ve got to remember 2 key guiding principles: 1. Data culture is decision culture. The fundamental objective in collecting, analyzing and deploying data…
Something new for your Spotify Wrapped...
🚨If you haven't heard the news, @Saima and @Adam Kaiser launched a new podcast: Revenue Makers. 🤯 Bottom line, there’s so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. Saima and Adam are here to help make sense of the…

Upcoming Events

BLUEPRINT Series Session 7 | 2026 AI Marketing Strategy: All Action, No Hype
While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI marketing strategy needs to move beyond dashboards to orchestrated action. This isn’t another AI thought leadership session.…

Marketing

Discussion List