6sense Attribution

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Randall Tam
Randall Tam Posts: 11 ✭✭✭
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i am trying to figure out how to automatically assign lead attribution (leadsource) to a lead 6sense recommends to contact via our persona?

Our current process, BDR uses the 6Sense SI within Salesforce to research a hot account>>Based off a persona recommendation, BDR chooses a contact to add to Salesforce via LinkedIn Navigator>> Zoom info kicks in to enrich lead.

Problem is, there is no way of assigning the creation of a lead when using a 6sense persona search.

I wish this process to be automated. Any thoughts or suggestions?

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  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    @Randall Tam Great question, @Ami Arad or @Ben Funkhouser may be able to help answer this one :)

  • Lauren Skinner-Johnson, 6sense
    Lauren Skinner-Johnson, 6sense Posts: 15 6senser

    Hi @Randall Tam, a couple of ideas... can you set a custom lead source value in your LinkedIn Nav integration configuration? Or, if the BDRs use SI to import leads/contact you can set a custom lead source value in the Settings -> Sales Intelligence Mapping Profile -> Other Mappings section...

    Screenshot 2023-08-03 at 12.09.20 PM.png


  • Jonatan
    Jonatan Posts: 8 6senser

    Hi Randall,

    Based on your question it sounds like the leads are being exported using our Sales Intelligence App. If this is the case, you can add a new mapping to your Sales Intelligence mapping profiles under the "Other Mappings" tab. You can then configure the value "6sense" to be pushed to a field of your choosing that would flag the lead was created through 6sense.

    Screenshot 2023-08-03 at 1.43.13 PM.png


  • Randall Tam
    Randall Tam Posts: 11 ✭✭✭

    Thanks I will look into the suggestions. and get back to you all.

  • Randall Tam
    Randall Tam Posts: 11 ✭✭✭

    Hi All,

    Solution to using the custom mapping didn't work. Any other suggestions?

  • Lauren Skinner-Johnson, 6sense
    Lauren Skinner-Johnson, 6sense Posts: 15 6senser

    Hi @Randall Tam - just want to clarify quick - are your BDRs bringing net new leads in via LinkedIn Nav or via Sales Intelligence? If LinkedIn Nav, you may need to set a custom 'source' value directly in LinkedIn Nav.

  • Randall Tam
    Randall Tam Posts: 11 ✭✭✭

    Yes via Linkedin Nav then gets enriched by Zoominfo

  • Randall Tam
    Randall Tam Posts: 11 ✭✭✭

    i am thinking this will only work if we use 6sense enrichment instead of Zoominfo.

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