1:1 Account Insight Report

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Justine Eads
Justine Eads Posts: 31 ✭✭✭✭✭
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Hi,

I was asked to provide a quarterly report to see where on our website an account is engaging, and intent. I know 6Sense has their intent tab on the account, but it's not downloadable. If I were to screenshot it it would be a bunch of screenshots. Does anyone report on this info? and if so, how?

I use to manually pull this data over from zoominfo by copy and pasting into excel then creating a report. I may have to go back to that, but wanted to see what others were doing.


Thanks,
Justine

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  • Jim_Lionhurst
    Jim_Lionhurst Posts: 28 ✭✭✭✭

    I'm not sure how to do this in 6sense, but you can do something similar in GA4. If you have 6sense connected to GA4, then you can analyze pages where accounts are engaging with content, as well as their intent score.

    You could put together a report that's average intent score or total intent score by page. You can also track ICP traffic in GA4 which is a useful way of evaluating the content that your top prospects engage with the most.

  • Justine Eads
    Justine Eads Posts: 31 ✭✭✭✭✭

    I am not too familiar with GA4, but I have poked around in our backend. This sounds like it could be a good solution. I need to double check if it's integrated with 6Sense because I don't see account specific info as of now. But if we can get it and automate a report that would be really helpful! Thanks for the advice.

  • Jim_Lionhurst
    Jim_Lionhurst Posts: 28 ✭✭✭✭

    OK, best of luck. Here are the instructions on the integration: https://support.6sense.com/knowledge-base/11867180025747-install-the-company-details-api-on-google-tag-manager-6sense-webtag-v2-0/

    If you need help, feel free to reach out. We set this up for a lot of companies.

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