New Year, New Campaigns (Share the Wealth Chain: CE AI Agents)

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Hanna Martin
Hanna Martin Posts: 14 6senser
edited January 11 in All Discussions

Happy New Year! (Not sure if we are past expiration date on that?😜)

All of our CE AI Agents are wondering what work they will be up to in 2025…


At Breakthrough we discussed sharing more amongst each other in this community different CE campaign plays. As we all think about what campaigns/plays we are going to try this year for our AI Agents, thought it would be a good idea to start a Share the Wealth Chain (plz let me know if you have better name suggestions because that is weak at best😭)

BUT FIRST- to my admin/ops + campaign manager folks, its a great time to audit all of your report filters, copy and routing before starting any new plays (may or may not be speaking from experience🙃)

Okay...now on to the Share the Wealth Chain. I'll start with some ideas I've been tossing around:

  • Social Post Engagement Follow Up
    • Thanks to our friends at Oktopost, we have insights into which prospects are engaging with our 6sense LinkedIn page. Thinking about how we can leverage these engagements as openers from our AI Agents…🤔
  • No MEL Left Behind
    • Our human reps have historically always handled marketing event lead follow-up, but we would be lying if we said none fall through the cracks OR that all are worth the human effort to qualify.

TAG YOU'RE IT!

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Comments

  • Hannahduenke
    Hannahduenke Posts: 7 6senser

    Thank you, @Hanna Martin! A few plays I'm seeing across my customers:

    • Leveraging CE to build out buying parties outside of the historical primary stakeholders and reserving human outreach for high value engagement. 
    • Creating a few leadership look-a-like AI Agents to target c-suite personas in peer-to-peer campaigns.

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