Paychographics: Digital Footprint, People work summary - where is this sourced from?

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Taylor Allewelt
Taylor Allewelt Posts: 3 ✭✭✭✭✭
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Hi, An AE of mine recently had questions RE Psychographics that I did not know how to answer. Can someone help me understand how to answer.

Question:
Some of the psychographic cards list sources of Job Description, Digital Foot Print and People Work Summary.  Is there anyway of seeing exactly what sources those are like a link to the Job Description for example? 

Also what exactly does 6sense mean by “Digital Foot Print” and “People Work Summary?”

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  • Nate Slayton
    Nate Slayton Posts: 3 6senser

    Hi Taylor,

    Great questions around the sourcing and specifics behind our psychographic data. Currently, we do not provide direct links to the individual sources used to aggregate this company-level information. The main purpose of including psychographics within our platform is to arm sellers with additional context into prospects' activities, interests, and opinions expressed online. This further enables personalization of outreach and messaging.

    When we reference a company's "Digital Footprint", this encompasses analyzing patterns from their website, blog, job postings, and public social media pages.

    The "People Work Summary" psychographic leverages aggregated snippets from employees' online work histories and summaries. Of course, this data is aggregated and anonymized at the company-level for privacy compliance.

    In summary, our psychographic data offers sellers a helpful top-down view into the key themes and focus areas communicated across each company's online properties and their workforce. This provides additional personalization insights in addition to technographics, firmographics, and intent data.

    Please let me know if this helps explain the sourcing and value of psychographics or if you have any other questions! I'm happy to clarify further.

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