Metric Monday: Buying AI or Just Buying with AI?

saraboostani

Hi all,

We know that many buyers are using AI as a tool during their buying journey (more on that soon 😉), but what about the solutions they’re actually buying—how often do those come with AI embedded or carry an expectation of AI capabilities?

In a study we conducted earlier this year, about half of organizations said they had a dedicated budget for AI. And with AI now woven into nearly product category in some form, buying something without AI is starting to feel like the exception.

We’re curious: how is AI in the products and services we buy changing (or not changing) the B2B buying process? More friction? More questions to ask and answer? Maybe not so much?

We may or may not have fresh data coming on this soon 👀, but in the meantime, what are you seeing?

Here's what G2 finds:

@Kerry

Kerry

This is fascinating. Of course, it's always been at the core of 6sense, but now, of course, it seems that it's expected to be inside everything. Is that making buying easier or hard?