Wednesday Wisdom: How Measurement Priorities Shift with Solution Price

saraboostani

How does marketing measurement shift as solution prices go up? Attribution models, reporting priorities, and what gets tied to compensation evolves with deal size.

In our latest benchmark, we report on what teams track (and what they don’t) across different price tiers—where measurement practices change, where they stay the same, and what it all means for marketing teams.

The research is free and un-gated, so feel free to pass it along to a colleague. And if you have questions, we’d love to talk through the findings with you!

Read me: B2B Marketing Measurement: What You Charge, What you Track 

@Kerry