Advertising campaigns reporting - analyzing and reporting on display ads

Daniel Pirciu

After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way).

We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing the best.

How are you guys analyzing and reporting your 6sense display advertising campaigns?

Bronwyn Cook @ Sitecore

I would love to know which out of all the available account analytics and campaign analytics available for each campaign, what are the top three people use for measuring campaign effectiveness?

Does 6Sense have benchmarks per data point?

Daniel Pirciu

@Bronwyn Cook @ Sitecore, I look at the Account level reach and engagement - Account VTR and Account CTR, followed by one of my own metrics - Impact Rate - which is the percentage of the total accounts engaged (new and increased engagement) by the total number of accounts reached.

Related to 6sense benchmarks, here is a screenshot of what data I have gathered:

Sarah Wylie

Hi @Daniel Pirciu @Bronwyn Cook @ Sitecore there's a great discussion happening here around Account Analytics Benchmarks 😊

Kyle Dugan

Hi, here are a few of the top level metrics we use for measuring campaign effectiveness.

AVTR - Are accounts coming to our site after seeing ads? This is my main KPI.

• Average: 20%
• Good: 35%
• Excellent: 60%+

Same as Daniel above, I also like to look at accounts engaged vs accounts reached. I take accounts newly engaged + accounts engaged/accounts reached. I like to be at 55% or above for accounts engaging with most of my campaigns.

There are a lot of different factors that can heavily influence these metrics. Buying stage, segment size, and campaign duration can directly effect results. It's best to try and pull results and create benchmarks based on similar campaigns.

Jack Speyer

Does anyone know how to export Pipeline and Bookings from the App? The export function has every column except Pipeline and Bookings, which I then have to go into every campaign and type them manually into excel. My senior leaders want the impact metrics of Sales, rather than the Intent Metrics. I have asked 6sense and been told no, but it's on the roadmap. The impact in the app is much higher than directly measured by known contacts in Salesforce, but there seems no way to automatically summarized the metrics in the App.