Wednesday Wisdom: The Impact of Industry on the B2B Buying Journey (An Article)

saraboostani

Hi everyone,

We’ve previously shared key findings from our buyer experience research by industry in a Metric Monday post, but I wanted to let you know there’s also an article dedicated to this topic. If you’re looking for more details beyond the table below, it’s a great resource!

In summary, the key stats are fairly consistent across industries, with Manufacturing being the main exception (as covered in last week’s Wednesday Wisdom post). Check out The Impact of Industry on the B2B Buying Journey for a deeper dive into the data below and to benchmark for your industry!

https://6sense.com/science-of-b2b/the-impact-of-industry-on-the-b2b-buying-journey/

@Kerry