Wednesday Wisdom: How Purchase Types Impact the Buying Journey (2023 Buyer Experience Research)

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saraboostani
saraboostani Posts: 318 6senser
edited September 2024 in Research Road

Hi all,

As we gear up for the release of the 2024 Buyer Experience Report (so soon!), I’ve been revisiting the reports we published last year on the topic (you can find the full list of reports below).

One of those reports focuses on the buyer’s journey for different types of purchases—whether acquiring new business capabilities, renewing contracts, replacing existing solutions, etc. Unsurprisingly, the process of acquiring net new solutions stands out as the most challenging. In this report, we break down just how much longer these purchases take, the larger buying teams involved, the number of vendors evaluated, and which types of companies are leading the charge in adopting new solutions.

If you haven’t had a chance to read it yet, I highly recommend diving in—or, if you have, a second look might reveal new insights. 🙂

https://6sense.com/blog/renew-replace-net-new-how-purchase-types-impact-the-buyer-journey/

@Kerry

2023 Buyer Experience Reports

  1. 2023 Buyer Experience Report
  2. What Research Says When B2B Buyers Reach Out to Sellers
  3. Why Some Buying Journeys Are Longer Than Others
  4. What Buyers Told Us About How They Make Decisions Before Contacting Vendors
  5. How the Contracting Process Influences Buyer Satisfaction
  6. The Great B2B Gate Debate
  7. How Large Purchases Are Different From Smaller Ones
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