Metric Monday: Top 10 Factors APAC Buyers Consider When Choosing a Vendor
Hi all,
Last Metric Monday, we took a look at a new question we asked in our buyer experience research with the GreenHat team. Let's look at another one today - this year we asked buyers to share the top decision drivers they consider when selecting a winning vendor.
Below is what APAC buyers had to say. While price, product features, reputation/brand, and ease of implementation consistently came out on top, it was a close race, with the individual rankings not far apart. So whether a factor is ranked first or last in the list below, all of these are important considerations for selling organizations to keep in mind.
We asked the same question to buyers in North America and Europe, and we're looking forward to discussing those results soon!
We'd love to hear your thoughts or take questions in the comments!
The full APAC report can be accessed by visiting the link below 🤗
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