Metric Monday: Prior Vendor Experience Among APAC Buyers

saraboostani

Hi all,

This was a really interesting finding from our APAC B2B Buyer Experience research we did with the GreenHat team. Out of the 733 B2B buyers we surveyed in APAC, 84% had prior experience with the vendor they ultimately bought from. We asked the same question to buyers in North America and Europe, and we're looking forward to discussing those results soon. For now, here's how it looks in APAC.

What are your initial thoughts? We'd love to read them in the comments!

You can check out the full APAC report by following the link below 🤗

https://green-hat.com.au/b2b-report