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This is a Marketing use case in the Groundwork pillar. Use this playbook to capture the entire set of signals that provide insights into active buying processes, topics of interest, competitive intelligence, and key events. https://us.v-cdn.net/6036580/uploads/CD7G5CEYQI19/optimize-buying-signals-26-intent-strategy.pdf
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While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI marketing strategy needs to move beyond dashboards to orchestrated action. This isn’t another AI thought leadership session.…